Track: INCrowd – Just Because

Young Lolly and Kid Tino lived across the hall from each other in an apartment building in Cincinnati, Ohio.  The two were long time video game friends, and often talked about and listened to rap/hip hop.  Lolly’s father was a local producer in Cincinnati that often brought his young son with him to the studio or radio station.  “I grew up watching dudes like Sa’Purb, Corey Bread, SPIVEY, and so on in the studio. My dad had me watch everything from the mic to the mixboard.”  Lolly’s father saw Young Lolly’s love for music grow and naturally took part in shaping Lolly’s early writing skills. A problem occurred when Lolly’s father supplied beats for Lolly. “It wasn’t working!!!” Lolly said with a laugh. “My dad had created hits for his generation, but it was a different time and sound, and I needed to make a mark for my generation.”  Lolly’s dad understood and went on a quest to find the perfect producer for Lolly.  He didn’t need to look far.

Kid Tino was a natural fit. Tino was already considered family, as Lolly’s dad was already Tino’s mentor. Legend has it, that Tino was shown the basics of beat making only one time and was making beats on his own in less than 24 hours. “I wasn’t gonna waste time. I knew what a track needed to sound like by today’s standards, so I learned what I needed to know then added my twist to it.” Tino’s average turn around rate went from pumping out one tune a week to roughly two or three a day.  “Lolly was already writing, so I wanted to make sure he had something hot to spit to,” said Tino.

One year later, the INCrowd has finished their debut mixtape The Conference and are fast at work on the follow up CD Detention.  “We want to make it all, club bangers, deep tracks-” says Lolly, as Tino interrupts, “-and get paid!!!”

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